09:00-09.30

09:30-09:40

Registration and Coffee.

Welcome Address from the Conference Organizers and Platinum Sponsor/MTS

09:40-11:20

PLENARY SESSION 1: Introduction of a high-tech product to the market. Evolution of high-tech-products

09:40-10:05

How to enter new markets: who is there in «still waters» and how to work with them?

The product’s correct design: several recommendations of faceting a high-tech-product

• New product development in High-Tech-industries - critical success factors and best practices
• The common pitfalls - a Frost & Sullivan Perspectives
• The added challenge for emerging/growth markets
• How to drive product development process improvement

Alexander Michael, Principal Consultant, ICT Europe & Africa, Frost&Sullivan, USA

Case

What is the role of inter-corporate communications when developing new products?

Product development process and management of innovations in T-Com Croatia

• Stage-gate based product development process in T-Com Croatia
• Management of cross functional teams and inter-corporate communications
• Evaluation of innovations
• Commitment to efficiency and quality within the company
• How to speed up time-to-market for new products and services in telecom industry
• Patnerships with internal and external customers and suppliers

Ivan Skender, Director, Product Development, T-Com Croatia (DT Group), Croatia

Services-substitutes: a competitive threat or new opportunities?

How do services-substitutes change the market? How to extend the service life-cycle in a competitive threat of services-substitutes?

• Explore new niche segments and opportunities
• Diversification of existing services in mature market
• Translate customer data into successful initiatives
• Leveraging mobile and fixed servies

Elena Gligorovska, Market Development Manager, Cosmofon (Cosmote Group), FYROM

11:00-11:30

11:30-13:00

11:30-11:50

How demand and supply for all goods and services (not just high-tech) will evolve in the future

Garrett Johnston, Group Director, Strategic Marketing, MTS, Russia

11:50-12:15

Particular features of communication strategies on highly-competitive markets

• What are the peculiarities of consumer behavior and the environment that define the communication strategy choice?
• How do communication strategies differ on the market - on its growth- and mature stages?
• How to position a company and find its unique place when the same service is offered by several other companies
• How to set out your certain advantage when all niches for positioning are already occupied?
• Which positioning strategies are the most successful on highly-competitive markets

Tatiana Tolmacheva, Managing Partner, iKS-Consulting, Russia

Creating high-tech-products demand by matching customer behavior with products profile and effectively promote them through personalized campaign

• Identify high-tech products which support the strategic objectives of the organization.
• Demonstrate the analytical models employed to match customer needs with product profile.
• Design a communication strategy for personalized promotion of the products.
• Present and Evaluate the results

Constantinos Dianellou, Sales Management Department, Cyprus Telecommunications Authority, Cyprus

How to use new methods of promotion (blogs, spam-marketing) in the company's interest?

• Do you really need to get involved In Social Media?
• Monitoring is a cruicial first step to figure out the strategy
• Building and animating a professional community
• To pay or not to pay (to bloggers)
• The mystery of viral marketing

Pavel Rebrov, Director, Business Develpoment, NetMind, Russia

13:00-14:00

14:00-15:30

PLENARY SESSION 3: Increase in sales on high-tech-market

14:00-14:10

14:10-14:35

15:00-15:30

PLATINUM SPONSOR/MTS - PRESENTATION

Applied advanced marketing in Telco, concrete examples and ROI

• What do we mean by advanced marketing and what do we want to achieve?
• From high-tech-products capabilities analysis to concrete business opportunities detection
• Marketing opportunities quantification and corporate activities prioritization
• Products upgrade via proper one2one lifecycle management
• The key-role of measurement and evaluation, Telco case

Hatem Haikal Labben, Consulting Partner, CACI Sophron Group/London

Moving towards a customer: strategies of reducing barriers in consumption of services

«Globalization or localization» - in search of a “golden mean”

• Are there any universal ways to achieve a success or Why did dinosaurs disappear?
• How to win the consumers’ trust or Self comes first?
• How do high-tech business-models differ from the other industries or How many mbytes does a hamburger weigh?
• And some other interesting facts from the animal world and high-tech

Dmitry Bagdasaryan, Chief Marketing Officer, Stream-TV, Russia

PLENARY SESSION 4: Pricing as a tool to stimulate a purchase of high-tech-products

16:10-16:40

16:40-17:10

Pricing strategies for increasingly competitive telecom marketplace - the Norby way:

• Subject of pricing: not how much, but for what?
• Selling the difference: convincing the benefits of upgrading
• Price development as a mean to satisfy customer expectations

Ivo Saluoks, Member of the Board, Data Communications, Norby Telecom, Estonia

Successful pricing approaches of challenger operators on highly competitive telecom market

• Mobile economy in Ukraine
• Environment dependency of mobile economy
•  life:) in summary
• Challengers&Leaders
• Mega trends effecting mobile business
• life:) offers
• VAS as a revenue dirver
• Future opportunities

Andrey Talyar, Manager of Sales Marketing Strategic Planning Division, Astelit LLC\mobile services operator life:), Ukraine), Ukraine

17:15-18:00

18:00-18:15

 Drinks reception

Participation in the conference:

Price* in Euro, VAT including

• Registration: prior to 26.08.08

280,0

• Registration: after 26.08.08

320,0

• Corporate discount:

                                                  for 2 delegates and more

                                                  for 3 delegates and more 

10% discount 

15% discount