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The 3rd International Conference
"High-Tech Marketing: Technologies of creating a demand for new high-tech-products"
High-tech-products and services differ from the other categories as they practically always change usual models of usage and the style of life (i.e., have a “breakable” character), thus, complicating their acceptance by a market. So, creating a demand for high-tech-products is a more complex task that is set for the specialists working in high-tech-sphere, if compared with the other branch markets.
As the market dictates to the companies working on it a constant demand in introducing new high-tech-products, the problem of promoting new services to the masses and the problem of creating a demand becomes permanent, and creating a demand has become rather an art than a science.
How to arouse a customer’s wish to buy a new product?
How to make the customer need this product, how to attract his attention?
Which strategies of advancing high-tech-products are the most successful?
The 3rd International Conference “High-Tech Marketing: "Technologies of creating a demand for new high-tech-products” tried to answer these and other acute questions.
This year, the subjects of the Annual International forum have again brought together marketing professionals working on the telecommunication markets of Europe and the CIS countries and responsible for:
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development and introduction of high-tech-products to the market
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marketing communications and behavioral marketing
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competition strategies, tariff policy and pricing strategies
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sales of high-tech-products on the market.
The main topics and questions discussed at the 3rd International "High-Tech Marketing" Conferencewere:
Introduction of a high-tech-product to the market. Evolution of high-tech-products
Communication strategies of creating a demand for services
Increase in sales on high-tech-market
Pricing as a tool to stimulate a purchase of high-tech-products
TOP reasons to attend the Conference were:
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to attend the only specialized forum for Telecom high-tech marketing specialists
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to learn the best professionals, the best cases, the best solutions – in one day and in one place
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to hear only professionals in marketing from the world-known companies
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to get theoretical and practical knowledge from TMT (Telecom Media Technologies) marketing professionals
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to discuss hot topics, sharp questions and acute problems
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to exchange working experience, ideas and strategies with extra-class TMT- professionals and colleagues
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to hear key Presentations from expert Speakers Including:
Tatiana Tolmacheva, Managing Partner, iKS-Consulting, Russia
Alexander Michael, Principal Consultant, ICT Europe&Africa, Frost&Sullivan, USA/England
Constantinos Dianellou, Sales Management Department Officer, Cyprus Telecommunications Authority, Cyprus
Ivo Saluoks, Member of the Board (Data Communications), Norby Telecom, Estonia
Ivan Skender, Director, Product Development, T-Com Croatia (DT Group), Croatia
Hatem Haikal Labben, Consulting Partner, CACI Sophron Group/London
Elena Gligorovska, Market Development Manager, Cosmofon (Cosmote Group), FYROM
Gamid Kostoev, Director, Corporate Communications, IBS Group, Russia
Dmitry Bagdasaryan, Chief Marketing Officer, Stream-TV, Russia
Ozcan Ermis, Individual Sales & Marketing Deputy General Director, Astelit LLC\mobile services operator life:), Ukraine
Pavel Rebrov, Director, Business Development, NetMind, Russia
Garrett Johnston, Group Director, Strategic Marketing, MTS, Russia
12 Speakers from 8 countries
History of International Conferences "High-Tech Marketing":
The 1st International Conference (Kyiv, 2006):
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10 Speakers from 6 countries
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6 successful international cases
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More than 60 delegates from 40 companies of Ukraine
The 2nd International Conference (Kyiv, 2007):
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11 Speakers from 7 countries
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7 successful international cases
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More than 70 delegates from Ukraine, Russia and Belorussia
The audience of the 2nd "High-Tech Marketing" Conference (Kyiv, 2007):
By competence:
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CEOs |
34.20% |
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Top managers |
50% |
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Middle managers |
15.80% |
By company activity:
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Operators, providers, TV and radio broadcasting companies |
81.80% |
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Manufacturers, vendors |
9.00% |
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Marketing companies |
9.20% |
The event was organized by:
iKS-Consulting Agency (Moscow, Russia)
ICT-Marketing Association (Kiev, Ukraine).
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Key Presentations from Expert Speakers Including:
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Tatiana Tolmacheva Managing Partner
iKS- Consulting, Russia, Moscow
biography
Ivo Saluoks
Member of the Board, Data Communications Norby Telecom, Estonia
biography
Alexander Michael Principal Consultant, ICT Europe&Africa, Frost&Sullivan, USA/England, biography
Ivan Skender Director, Product Development, T-Com Croatia (DT Group), Croatia, biography
Constantinos Dianellou Sales Management Department, CYTA, Cyprus, biography
Hatem Haikal Labben Consulting Partner, CASI Sophron Group/London, biography
Gamid Kostoev Director, Corporate Communications, IBS Group, Russia, biography
Dmitry Bagdasaryan Chief Marketing Officer, Stream-TV, Russia, biography
Ozcan Ermis Invividual Sales & Marketing Deputy General Director, Astelit LLC\mobile services operator life:), Ukraine, biography
Elena Gligorovska, Market Development Manager, Cosmofon (Cosmote Group), FYROM, biography
Pavel Rebrov, Director, Business Development, NetMind, Russia, biography
Garrett Johnston, Group Director, Strategic Marketing, MTS, Russia, biography
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